Bachelor of Business (BBus)

The Bachelor of Business (BBus) is a 24 subject, 6 semester undergraduate degree. The course is designed to provide graduates with the knowledge and skills to function in a broad range of business environments. In accord with The Institute of International Studies (TIIS) strategic vision, graduates from the Bachelor of Business will be professionally orientated and work ready.

Course Design and Structure

Typically, students will complete the course in 6 full-time semesters over 3 years. The course will also be available part-time for domestic students.

UNIT CODE Unit Name Credit Pts.
TRIMESTER 1
BB101 Management and Leadership Principles 6
BB102 Business Communication 6
BB103 Principles of Accounting 6
BB104 Economics for Business
24
TRIMESTER 2
BB105 Marketing Foundations 6
BB106 Business Ethics and Sustainability 6
BB107 Business Information Systems 6
BB108 Business Statistics and Research 6
24
TRIMESTER 3
BB201 Business Intelligence and Data Analytics 6
BB202 Business Finance 6
Elective 6
Elective 6
24
TRIMESTER 4
BB203 Business Law 6
BB204 Design Thinking and Digital Technology 6
Elective 6
Elective 6
24
TRIMESTER 5
BB301 Entrepreneurship and Innovation 6
BB302 The Global Business Environment 6
Elective 6
Elective 6
24
TRIMESTER 6
BB303 Enterprise Design and Value Creation 6
BB304 Human Resource Management 6
Elective 6
BB305 Business Research: Capstone Project 6
24
144

Learning Outcomes

Purpose

 
The Bachelor of Business qualifies individuals to apply a broad and coherent body of knowledge in a range of contexts to undertake professional work and as a pathway for further learning.

 

Knowledge

Graduates of the Bachelor of Business will have:
 
– a broad and coherent body of knowledge in business and management drawn from relevant concepts, models and theories.

– an ability to analyse and synthesise information and apply this to decision-making in a range of situations.

– developed a depth of knowledge by undertaking elective subjects in an area of specialisation.

 

Skills

Graduates of the Bachelor of Business will have:
 
– cognitive skills to critically review, analyse, and synthesise management theories and concepts

– cognitive and technical skills to demonstrate a broad understanding of business and management knowledge while developing specialised knowledge in a relevant area

– cognitive and technical skills to investigate, analyse and synthesise business and management information to generate effective, professional and socially responsible business decisions

– cognitive, technical and creative skills to identify problems and generate entrepreneurial solutions within an increasingly complex and globalised business environment

– effective written and oral communication skills that caters to a range of audiences within and across organisational contexts.

 

Application of knowledge and skills

Graduates of the Bachelor of Business will have:
 
– the ability to apply business and management knowledge and personal judgement to both solve problems and generate effective decisions

– the proficiency to utilise information technology to generate, manage and disseminate information in the workplace for effective organisational outcomes

– to be responsible for their own learning and professional practice and to build collaborative relationships across a range of workplace settings

Learning Pathways

Students who successfully complete the Bachelor of Business may be eligible for progression into Honors, Graduate Diploma or Masters programs. TIIS academic staff will provide guidance to interested students.

Electives

Students will be required to complete 7 electives from an elective bank of 14 subjects. Students will have the opportunity to consolidate their electives into a specialised stream. It should be noted that specialist streams will NOT be formally recognised on the testamur as part of the award title.

UNIT CODE Unit Name Credit Pts.
Accounting
BB350 Accounting Practice 6
BB351 Company Accounting 6
BB352 Accounting Theory 6
BB353 Management Accounting 6
BB354 Taxation 6
BB355 Auditing & Assurance 6
BB356 Corporations Law 6
Marketing
BB357 Consumer Behaviour 6
BB358 Marketing and Audience Research 6
BB359 Integrated Marketing Communications 6
BB360 Social Media & Digital Marketing 6
BB361 Brand and Product Management 6
BB362 Managing Cross Culturally 6
BB363 International Marketing Strategy Management 6

Subject Descriptions

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BB101: MANAGEMENT AND LEADERSHIP PRINCIPLES
Human_resource
BB102: BUSINESS COMMUNICATIONS
course-subjects-img-1
BB103: PRINCIPLES OF ACCOUNTING
course-subjects-img-3
BB104: ECONOMICS FOR BUSINESS

 

Economics is concerned with the efficient use of limited resources for the optimal satisfaction of material wants. Economics as a discipline is studied for several fundamental reasons foremost among those is the pursuit of knowledge regarding our social environment and economic behaviour within this environment.

 

This subject provides students with a solid foundation to the vast array of economic analysis. The Unit starts with an introduction to the method and subject matter of economics and an analysis of the economising problem.

 

Throughout the subject, special emphasis is placed on exploring current global and ethical issues and analysing real world events such as the Global Financial Crisis (GFC) and the Covid-19 pandemic.

marketing
BB105: MARKETING FOUNDATIONS
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BB106: BUSINESS ETHICS AND SUSTAINABILITY
Info_systems
BB107: BUSINESS INFORMATION SYSTEMS
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BB108: BUSINESS STATISTICS AND RESEARCH

 

Students are introduced to the fundamentals of business statistics, which applies probability science to the art of good decision making, especially in the face of risk and uncertainty. Business statistics is used in many disciplines (e.g. financial analysis, econometrics, auditing, production, operations, customer service and marketing research).

 

This subject develops: A basic knowledge of the application of mathematics and statistics to business disciplines; The ability to analyse and interpret data to provide meaningful information to assist in making management decisions. Emphasis is placed on determining when it is appropriate to use the various techniques and how to use Excel to conduct analyses.

Data Analytics
BB201: BUSINESS INTELLIGENCE AND DATA ANALYTICS
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BB202: BUSINESS FINANCE

 

A core assumption of business management is that managers seek to maximise shareholder wealth by (in operating terms) maximising the market value of the company’s shares in an ethical manner. This goal is best achieved when management and their financial advisers have a good understanding of how financial markets work.

 

Students are introduced to principles of corporate finance and investments and seeks to equip them with the skills needed to advise managers and investors on key financial decisions that firms must make. Students are also introduced to issues relating to the financial decision making of investors, including portfolio and risk decisions and asset pricing decisions.

course-subjects-img-2
BB203: BUSINESS LAW
Design thinking
BB204: DESIGN THINKING AND DIGITAL TECHNOLOGY
innovation-entrepreneur
BB301: ENTREPRENEURSHIP AND INNOVATION
global-biz-mgmt
BB302: THE GLOBAL BUSINESS ENVIRONMENT
capstone-project
BB303: ENTERPRISE DESIGN AND VALUE CREATION
Human_resource
BB304: HUMAN RESOURCE MANAGEMENT
biz-capstone-project
BB305: BUSINESS RESEARCH: CAPSTONE PROJECT
marketing
MBA610: DIGITAL MARKETING
International-marketing
MBA611: INTERNATIONAL MARKETING MANAGEMENT
intl-hr-mgmt
MBA614: INTERNATIONAL HR AND WORKFORCE MANAGEMENT
intl-biz-strategy
MBA615: INTERNATIONAL BUSINESS STRATEGY

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